Maximize your social media strategy by understanding product and service seasonality of your business

June 10, 2024

One of the biggest mistakes you can make in your business right now is not considering the seasonality of your products and services when crafting your social media strategy or running paid media campaigns.

Trust me, I’ve seen it firsthand, and it can make a world of difference. Let me share a story that might just change the way you approach your marketing.

A few months ago, I was working with a fantastic beauty therapist client. As we were diving into her social media strategy and mapping out her content calendar for the next six months, I threw a crucial question her way: “What’s the seasonality of your products and services?”

Her initial reaction? “What do you mean by that?” A fair question. So, I broke it down for her. I asked if she offered any products or services that were particularly popular in the summer, like treatments to get people holiday-ready. She had an aha moment. She offered non-invasive treatments like BDL and laser hair removal, perfect for the summer months.

This realization was a game-changer. We immediately started crafting a content plan that aligned with the seasonality of her offerings. Promoting summer treatments in January? Not effective. Pushing pre-holiday treatments in mid-July? Way too late. Instead, we decided to start promoting these treatments at the end of April and early May, giving her clients plenty of time to complete their sessions before their holidays.

But we didn’t stop there. We also ran targeted paid media campaigns aimed at people planning their vacations. By focusing on those booking flights or getting ready for trips in the next two months, we ensured her promotions hit the right audience at the right time.

This, my friends, is what having a proper social media strategy looks like. It’s all about understanding the seasonality of your products and basing your strategy on that insight. Randomly promoting every service all year round is not only inefficient but can also mean missing out on prime opportunities to push your top-seller services.

To wrap it up, always consider the seasonality of your products and services when planning your social media and paid media strategies. It’s a surefire way to make your promotions timely, relevant, and highly effective. Want to get the most out of your marketing efforts? It’s time to get strategic about timing.



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