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THESE are the marketing strategies to succeed in 2024

December 27, 2023

As we enter 2024, the marketing landscape continues to evolve at a rapid pace. Businesses and personal brands looking to stand out must adapt to the latest trends and strategies. Whether you’re a social media manager, marketing agency, or a brand looking to make an impact, understanding these key strategies is crucial for success. This post delves into the top marketing strategies to succeed in 2024:


  1. Video: The Dominant Force in Engagement


The Rise of Video Content: Video is becoming the most crucial format for driving engagement and retaining audiences. Brands are leveraging platforms like TikTok, Instagram Reels, YouTube Shorts, and Pinterest to tell their stories in an engaging way.


  • Quality and Accessibility: The success of video content lies in its quality and ease of consumption. Incorporating subtitles, graphics, and voiceovers can significantly enhance viewer experience and accessibility.
  • Omnichannel Video Strategy: Utilising short-form videos across multiple platforms allows for a comprehensive reach and a stronger connection with diverse audiences.


  1. Social Commerce: Merging E-Commerce with Social Media


  • Seamless Shopping Experiences: The integration of e-commerce into social media platforms is revolutionising how consumers shop. Brands must focus on creating a smooth transition from discovery to purchase within these platforms.
  • Optimising for Sales: Enhancing social media profiles for sales, crafting content that drives purchases, and using features like in-app purchases and shoppable posts are key to capitalising on this trend.


  1. Voice Search and SEO: Adapting to How We Search


With the popularity of virtual assistants like Siri and Alexa, optimizing for voice search is becoming essential. This involves a different approach to SEO, focusing on natural language and question-based queries.


  • Long-Tail Keywords: Emphasising long-tail, conversational keywords can help brands rank higher in voice searches. These keywords are often less competitive and align closely with user intent.


  1. Email Marketing: Personalization at Its Core


The focus is shifting towards hyper-segmented, personalised, and value-packed emails.

  • Segmentation and Personalization: Understanding and segmenting your audience allows for more targeted and relevant email content. Benefits include increased open rates, higher engagement, and lower unsubscription rates.
  • Dynamic Content: Employing dynamic content that changes based on the recipient’s segment enhances the personalization of each email, making it more effective.


The marketing world in 2024 is all about creating meaningful connections, leveraging technology, and providing value. By embracing video marketing, diving into social commerce, optimising for voice search, and personalising email campaigns, brands and marketers can stay ahead of the curve.


Looking to make a significant impact in 2024 with these marketing strategies? Contact us for a free discovery call, and let’s craft a digital marketing strategy that sets you apart. 

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